If you have been following the journey of Dispatch, you know we did a major effort with Forefathers Group last year to amp up our brand image.
I shared with the guys that Dispatch is about individuality and less posh and more punk as a cycling brand. We did a ton of work on vision boards, artifact research, and all sorts of fun.
In the end, Emir and the Forefathers Group team came up with three mascots. Our gargoyle, a succubus, and our skeleton. I immediately fell for the gargoyle and the succubus, but the skeleton needed work. In fact, I told them to bag it all together.
Forefathers Group doesn't do "no" very well. And in this case, I was happy they pressed. Emir really wanted a crack at the doing skeleton logo and took my feedback to give it a little more evil and a little less smirk. Done!
Over time, our skeleton mascot has been a real banger! I constantly field requests for stickers, headset caps, and shirts with the skeleton printed on it.
I put it up to a vote and the Dispatch Squad spoke up. It's coming. A Skeleton t-shirt, navy blue with white screen printing. It's freaking hot!
Personally, I can't wait to sport this shirt over the summer and I think you're going to love it.
I'll probably do some sort of bundle offer for those of you that don't yet have the other 2 shirts. I think if you take us up on it, you'll have all the tops you need for the season.